How AI-assisted features work
What the AI does, and what it does not do.
Several tools add an AI interpretation layer on top of marketplace data. The AI receives the research signals collected for your request and writes a structured summary, themes or suggestions.
AI output is an interpretation of data, not an additional source of data. It can be confidently wrong, miss context, or generalise, so treat it as a first draft of an analyst’s opinion.
Always validate an AI conclusion against the underlying numbers and against Amazon itself before making a publishing decision.