Where the data comes from
The providers behind KDP Atlas research.
Search demand and keyword metrics come from a third-party Amazon keyword data provider (DataForSEO). Product, listing and review information comes from a third-party Amazon product data provider (Rainforest API).
AI-assisted summaries and suggestions are generated with Google Gemini models, using only the research data collected for your request.
Providers cover public marketplace information. Coverage can vary by marketplace, product and moment, and no provider has access to private sales or royalty data.