Interpreting research results
From data to insight to decision.
It helps to separate four layers. Data is what was measured. Insights are the patterns the tools highlight. Interpretation is the meaning you give them in your context. The decision is yours alone.
Market data changes: search behaviour shifts, competitors publish, prices and reviews move, and data availability varies by marketplace and product. Two runs on different days can legitimately differ.
AI-generated text should always be reviewed against the underlying numbers. Results are decision-support information, never a guarantee of sales, rankings or profitability.